Wednesday

Boomers Bustin' Out Online

As has been stated many times, baby boomers are a huge and growing segment of the population - it's just math, folks. Boomers have a perhaps surprising influence on technology - around 41 % of Apple customers are baby boomers in the US, according to a recent Nielsen survey. And yet, the so-called "techno-boomers" - the more tech-savvy members - have definite areas of preference; large numbers are online, yet few watch online streaming movies, but all the while lovin' the iPad and iPhone.




"Internet users over the age of 50 are driving the growth of social networking as their usage of the social net has nearly doubled to 42% in the past year. 53% of Boomers are on Facebook," Nielsen reported.



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