Possible Sprint Buyout May Mean Cheaper Rates

Japanese company Softbank may be looking to buy 3rd place US telecom company Sprint. The significance of this move, over and above the purchase itself, is that it could loosen the grip of the tag team of Verizon and AT&T on the cost of mobile plans. Softbank has historically been very aggressive in it's pricing:

In Japan, Softbank made a bold move in 2006 by acquiring the badly stumbling Vodafone unit. In just one year, Softbank managed to boost the subscriber base of the challenger carrier from 700,000 in fiscal 2006 to 2.7 million in fiscal 2007, vaulting ahead of its giant rivals NTT-DoCoMo and KDDI in sub additions.



No comments :