Smartphones Are From Mars, Tablets From Venus

A new survey by Flurry shows some noticeable diversity between smartphone and tablet users; smartphone users tend to be younger and male, while tablet users trend older and more female (although the gender difference for tablets is about 50-50).

Studying smartphone versus tablet usage differences not only provides insight into how developers should consider form factor when designing app experiences, but also how digital distribution could disrupt the living room.  As we imagine a world of connected TV, tablet usage gives us the best current-day hint of that world to come.  Tablet users are older, more female, and we can surmise, more affluent.

Flurry Smartpones vs Tablets GenderSplit resized 600

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