Tuesday

Nielsen, Arbitron Merger And Pandora

Pandora is a well-established streaming music website, and as such needs to offer a platform that advertisers will want (and pay) to use. It's fine tooting your own horn, but better if you can hook up with someone like Arbitron - you have more credibility that way. Now that Nielsen and Arbitron are planning a merger Pandora may be a beneficiary.  Arbitron does for music what Nielsen does for Television, and now the duo plan to widen their scope to include Internet-based platforms too - like Twitter and Pandora.


nielsen arbitron

No comments :