Online Prices Change Fast, And Often

Comparison shopping seems much easier with the availability of online stores and websites as the increasing popularity of Cyber Monday has shown, with over a billion dollars in sales this year. However, it also allows for rapid price adjustments on the part of the retailers too; in fact daily, or even hourly. Comparison shopping has therefore become quite an art, and it can be hard to keep up.

While Amazon has long tinkered with prices, its competitors are now fighting back. In the last year, Walmart invested heavily in pricing tools, a Walmart eCommerce spokesman, Dan Toporek, said. Dynamite Data said there had been a marked increase in how much Walmart played with prices, and smaller retailers, including GameStop, Best Buy and Toys “R” Us, were now also adjusting some prices at least daily.


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