Public, Private Lives Blurring

Apart from blatant "identity theft", where someone effectively impersonates you in order to create lines of credit in your name or to drain your bank account, there is the rising privacy concern in the way that companies you do business with (whether online or in "real life") may share information with third parties.

From The Wall St Journal:

The widening ability to associate people's real-life identities with their browsing habits marks a privacy milestone, further blurring the already unclear border between our public and private lives. In pursuit of ever more precise and valuable information about potential customers, tracking companies are redefining what it means to be anonymous.


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