Thursday

Verizon Patents A Nosy DVR

How would you feel if your TV DVR or other set top box was "aware" of what was going on in your room - if you ware sleeping, cuddling, laughing - and use that to present targeted ads in the commercial breaks? Well, get used to the idea, as this is what Verizon is apparently thinking about, with the patent they have.




Apparently, Verizon is not the first company to patent tech for targeted advertisements for the home television. Comcast patented a camera in 2008 that would recognize viewers faces and play ads specifically for them based on their viewing choices. Google also patented an addition to Google TV that recognizes and catalogs how many people in a room are watching TV.



SourcefedNews


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