Apple Brings The Snark

The late Apple CEO Steve Jobs famously declared that "…I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this." - a quote from the book Steve Jobs by Walter Isaacson. While smack talk is hardly new among technology companies, Apple of late had been restrained (or aloof?), until Google and Samsung started getting more attention and dollars from the public. Google provides the Android mobile operating system and Samsung is the big cheese of Android device makers. Apple marketing chief Phil Schiller has let off a few zingers in recent weeks.

"At Apple we know that it's not just enough to have products pumped out in large numbers," Schiller said. "You have to love and use them. There is a lot of data showing a big disparity there."


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