Saturday

Product Placement To The Max

A lot of entertainment products like movies and TV shows make money from "product placement" - notice how laptop computers in movies are invariably made by Apple or Sony? By putting the advertising or the product itself the show, it avoids us fast-forwarding through traditional commercials. Having characters drinking cans of Coke or Budweiser, or ordering Dominos Pizza, etc. are all examples of this. A bit of a new technological twist allows product placement to occur retroactively, as seen below in a sample reel from MirriAd.
TheRegister


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