New Music For Boomers

Boomers don't seem to be a target market for new music, and it can be tough to seek it out unless you know where to look. I have previously mentioned Val Haller's site, where modern music alternatives to boomer favorites are brought to our attention. Another boomer-orientated music site is The Bopper:

I realized one night while listening, that most adults do not have a clue as to what to buy - therefore, they quit buying. Radio was not geared to adults for new music, retail nor the labels did not market to adults. So here sits the biggest demographic with the most money and nobody seems to care that they are not active purchasers of music. Welcome to the bopper, hopefully I can turn you on to some new music that you would not have found otherwise.

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