Friday

Boomer Smartphone Ownership Over 50% In US

A new Pew survey finds more than 50% of baby boomers now own a smartphone although the number decrease pretty rapidly for older Americans, while the younger set have correspondingly higher engagement.
As for the breakdown by operating system, Android phones were owned by 28% of respondents, iPhones, by 25%, BlackBerry, by 4% and Windows, by 1%. (BlackBerry ownership is down from two years ago, when it was at 10% ownership.) Pew found that men more than women (31% to 26%) favor Android phones; while women more than men favor iPhones (26% to 24%).
Pew also found some race-based differences in smartphone ownership: 64% of blacks own smartphones, compared to 53% of whites and 60% of Hispanics. White smartphone owners narrowly favor iPhone over Android (27% to 26%), while blacks heavily favor Android over iPhone (42% to 16%). Hispanics narrowly favor Android devices over iPhones (27% to 26%).

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