Tuesday

Tablets Are A Middle Finger To PC Makers

Tablets are a popular hardware choice for consumers. Very popular. So much so that traditional PC makers are really feeling the heat; five straight quarters of declining sales, with the last quarter falling by 11%.  While corporations will take a while to shift from the traditional PC platform, consumers are a bit more agile (or possibly fickle) and have been running, not walking, from Windows based PCs in particular. 

Why? Well, PCs can be expensive, but they can also be - despite improvements in the last decade - confusing to use. PC and Mac software is also often expensive, and most people only "do" a few things on their computer - check email, use the Internet, and a few others - all of which you can readily do on a tablet. You can also sit on the couch with a tablet or take it in the car, switch it on and off quickly, use it without a keyboard or mouse and it will work for most of the day without recharging. A tablet is smaller and usually cheaper than a laptop computer, and probably more pleasing to use than a relatively inexpensive Netbook struggling to use Windows.

A lot of tablet software, whether for Apple or Android devices, is free or cheap, and installing or removing the software is trivially simple. Have you recently tried downloading software from, say, CNET without ending up with a bunch of unwanted, sneaky crap on your PC? And CNET is a "respectable" site. The tablet operating systems are easy to use, so much so that even elderly users who would normally avoid a traditional computer can be coaxed into using a tablet - they are perceived as less complicated than a PC.

I think a lot of the phenomenon is simply a reaction from a tired public; tired of viruses, patches, malware and blue screens of death. It's time to try something new.

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