Saturday

Watch Out For "Superphones"

Computerworld - The word superphone has been used by marketers and journalists since the 1990s to convey the idea of a phone that far outshines the competition. 

More than 10 years ago, for example, the Nokia 9210 was widely hailed as a superphone because it was more like a laptop than other phones. It was a clamshell device, opening up to reveal a keyboard and a color screen that were much bigger than those on other phones but much smaller than the ones on actual laptops. 

Since the '90s, the superphone label has been used by marketers trying to set their products apart from the competition and by journalists grasping for a colorful word to express their excitement about a new phone or a new feature. 

This entire article, "Why the New 'Superphones' Really Are Super," was originally published on Computerworld.com.

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