The thing about the website is the damage it does to the whole "brand" of the ACA ("Obamacare"). I am personally not a fan of the Obamacare concept - we surely could have addressed healthcare access and coverage in a less tumultuous, disruptive fashion - but to those who embrace the idea, it must be a humiliating and discouraging debut. It's now clear by any meaningful measure that the Federal Exchange site was obviously not even close to being ready to launch, and yet it was pushed out there regardless. We are also seeing evidence that two of the President's oft-repeated promises that "you can keep you own insurance" and that "costs would be reduced" (or at least contained) were, to be charitable, based upon faulty information. Neither appear to be the case - shades of "Read my lips; no new taxes." While I think most open-minded people would agree that reforms were needed to the US Health Insurance system, this does not seem like an improvement for most consumers., the malfunctioning insurance-shopping website at the heart of the controversial Obamacare program, should be running smoothly for the vast majority of users by the end of November, about two months after its launch, officials said.
While many users are now able to register at the site and apply for insurance coverage, the site still needs "dozens" in the areas of website performance and functionality, said Jeffrey Zients, a former acting director at the White House Office of Management and Budget brought in by the U.S. Department of Health and Human Services to assess the site.
The website is "fixable," Zients said during a Friday press briefing. "It'll take a lot of work, and there are a lot of problems that need to be addressed."

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