Thursday

Good Old-Fashioned Radio Still Reaches A Huge Audience

AllThingsD - A few days ago a column ran in this space — “Seismic Shifts Remake the Radio Industry” — written by Paul Goldstein, a consultant for new media companies. While there truly is a seismic shift in perception of broadcast radio and the facts surrounding it, it’s not the one that Goldstein claims, and the facts — and the research — bear that out.

Scarborough USA Plus data shows radio has actually increased its reach of adults 18-54, 25-54 and 18-34 over the past five years. Radio accounts for more than 90 percent of almost any demographic segment of the consumer market every week.

AllThingsD - "Radio Isn't Going Away"


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