Saturday

Consumers Getting Leery About Data Sharing

U.S. consumer attitudes and behavior related both to data sharing and social media oversharing have shifted significantly just within the last two years, according to a new study by McCann Worldgroup.

This "pendulum swing" is occurring across the board generationally, but is most pronounced among teens, whose "migration" across social media channels reflects growing concerns about bullying in addition to evolving opinions about what's cool or not.

Research found the following striking changes over the last two years:
  • The #1 privacy fear that increased significantly since 2011 is that the government will use people's personal data against them in some way.
  • Companies considered to be the greatest threat and that are the least trusted with data are the Silicon Valley companies, such as Google and Facebook.
  • What did not change, however, is that banks are still the most trusted institution when it comes to using sensitive personal information properly.

Read the rest of  "Dear Of Data Sharing On The Rise" at Net-Security


No comments :