How Many Apps Are Enough?

When I hear claims that Apple or Android has a million apps (or whatever the numbers currently are) for their mobile devices, my jaundiced self immediately concludes that 95% or more of those must just be filler; app dross, if you like. In fact, Microsoft just did a clean-up of some 1,500 apps from its Windows Store.

Choice is great, but when I used a smartphone, I believe I actually downloaded and used perhaps 3 apps that were not native to the device. With my current Android tablet, I have 4 or 5 at last count. I thought it was just me, but I found some vindication (or at least affirmation) in a report for comScore that shows that 65% of users don't download a single app in any given month.
So, why are so few people downloading apps each month? Well, it's not because apps aren't useful as comScore tells us that half of all smartphone users access apps every single day of the month. And pricing certainly isn't a concern as most apps are free.
The answer, then, is likely quite simple - people just don't need a lot of apps. The apps that users already have seem to be meeting their daily needs as evident by comScore's finding that 42 percent of all app time spent on smartphones occurs on the individual's single most used app.

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