The Apple Watch - Why Buy?

Smart watches are a solution looking for a problem, and a pretty expensive solution to a less-than-clearly-defined problem; at my house, we think long and hard about spending $300 on something that just looks cool. Most smart watches so far have simply been an accessory to a smartphone, something you can check quickly without actually pulling your phone out of your pocket (because, you know, that takes almost 2 seconds to do). 

The forthcoming Apple Watch will probably do well, as Apple users seem to continue buying whatever Apple puts out (with a few exceptions), but it should be interesting to see if the Apple Watch does anything new to separate it from the other smart watches (some more expensive) already on the market. Does Apple actually have a perceived problem that their smart watch can solve. We should find out very soon.

A collection of smart watches - image from

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