Wednesday

Remember This? The Rand McNally Road Atlas

I came across a Rand McNally Road Atlas of the USA from 2003, and realized with a bit of a start that the printed atlas in general is now pretty firmly consigned to the past. I also thought of the AAA "TripTiK" - the printed grandaddy of turn-by-turn navigation apps.

Both the above products are actually still available today, but one can't help but wonder why - or how they are selling enough to make it worthwhile.

Since we now have in-car GPS navigation, and much of the same functionality on our smart phones, things like the big old Rand McNally map books seem redundant. Still kind of cool to look at though - the whiff of nostalgia as you open the pages, and so on.


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