Customers Re-signing With Amazon Prime In Droves

Whatever Amazon is doing with Amazon Prime, people sure are loving it - to the tune of a 96% retention rate in it's third year, according to a survey by Consumer Intelligence Research Partners (CIRP). Amazon Prime is a subscription service that provides free one or two-day shipping, a streaming video service, Kindle Owners Lending Library and other benefits. 

Although Amazon is not giving out hard numbers, estimates indicate there are around 54 million US subscribers to Amazon Prime.

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