Microsoft made quite a splash June 13th by announcing it would purchase LinkedIn, the social media platform for professionals. The move is generally seen as a smart one in both the financial and tech worlds.
Mark May and Walter Pritchard, Citi
May and Pritchard believe that the deal is a win for Microsoft."From an Microsoft perspective, we believe the strategic rationale makes sense," said the Citi analysts.
Business InsiderTheir note continued: "LinkedIn has, for some time, been the 'Outlook address book' for most business professionals. There are likely new ways Microsoft can integrate/extend this franchise by owning it."