Saturday

Apple Feels Your Pain - Till The End Of The Year, Anyway

After launching the new MacBook Pro, sans many "standard" connection ports, Apple is making nice with potential buyers by cutting prices on the various plugs, cables and adapters they may now find themselves needing in order to get work done.

Apple often pushes ahead with new connection technologies in their products, sometimes in a seemingly bull-headed manner, under the banner of making things streamlined and sleek, and being "forward thinking". Sometimes this has left users feeling, well, used.
"We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition," the company said in a statement. "We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple's USB-C adapters and cables."
Computer technology moves on of course, and Apple's temporary prices cuts shows that the company does at least have some understanding of the impact their decisions make to the people who support them.


image courtesy BGR.com
 

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