Music Streaming Goes Bananas In 2016

In 2016, more songs were streamed in ONE DAY the US that were download ALL YEAR. That just shows how quickly patterns of consumption have changed; from buying vinyl or CDs, to downloading songs and albums, to streaming.

Streaming gives you the music "on demand" at the time you want it, as in streaming something from Netflix or YouTube.
As with similar increases in the UK, streaming increased 76 percent from last year, a figure that helped the music industry grow a solid three percent over 2015. "The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts," said Nielsen SVP David Bakula.

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