Tuesday

Apple iPhone 8, 8 Plus and iPhone X

So Apple held their annual iPhone event, and - even bearing in mind that I am not Apple's target customer demographic - it was pretty meh, to be honest. They had a new version of the Apple Watch (Apple Watch 3), and a new "4k"  (higher resolution) version of Apple TV, and three new iPhone models.

The iPhone 8 and 8 Plus are a bit more expensive, sleeker and faster than last year's models. The iPhone X ("ten" or "ex" depending on who you listen too) has a beautiful, large, but not unique OLED screen (Organic LED). It also starts at $999 US for the 64GB model, and quite a bit more in other countries.

None of the iPhone models seem to represent anything very radically different from previous iPhones, which seems to have been the case for a few years now - but no doubt plenty of folk will line up for their new, incrementally better iPhone as they have before.

Despite what Apple CEO Tim Cook said (he referred to it as the iPhone "ten"), the iPhone X does not really appear to be the future of smartphones, like we can probably agree the original iPhone was 10 years ago. 

The iPhone X has facial recognition replacing the fingerprint scanner,  the aforementioned (almost) edge-to-edge display, wireless charging, some nifty augmented reality capabilities and no physical "home" button. Mostly stuff you might expect to see on other flagship phone products, but nothing that screams to me "This is the FUTURE!".

Now I must quickly confess I have no idea what the true "next generation" of smartphones might be - a fashionable collar, brain implant, super-duper magical contact lenses - I can't tell you. 

I can tell you that I don't think the iPhone X is it, despite what Apple is urging us to believe. Then again, he is the one running a multi-billion dollar company whose products are venerated around the world.

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