Chrome Browser To Block Ads

In a move that may seem odd for a company that has made a lot of money from advertising on the web, Google is going to enable a built in ad blocker in it's Chrome web browser.

While you can already get addons for Chrome that block ads, this will be "baked in" to the product. Google looks to be targeting the most annoying types of ads - like full screen ads, or those hysterical, flashing ones. 

Google appears to be basing the blocking upon data from the "Better Ads Standards" coalition.

No comments :