Sunday

Mobile Payments In The US: Slowly, Slowly

Mobile payments - using your smartphone to pay for things instead of swiping a credit card - has been slower to adopt in the US that over in the UK. Quite a bit slower.

I'll be honest and say I have never paid for anything from my phone (not by using the phone as the actual method of payment, anyway). That's on me though, I am slow to adopt in some areas...


It looks like it is the way of the future though, and so it's a little odd that the UK seems so far ahead in adoption that the US, as described in this CNET article, which focuses mainly on using Apple Pay.

Apple Pay is available in around 50% of US retailers at the present - and Apple Pay is currently the most popular "digital wallet".

In some cases, it seems to be just a kind of cultural rather than a technical thing:
Tapping to pay means having a terminal in arm's reach. In the US, most restaurants hide their credit card machines behind a counter. In the UK, a mini terminal gets carried to the table.
Consumers in the US do appear to be somewhat willing to use mobile payments; 39% "agree somewhat" or "agree completely" that they would do so if establishments clearly identified their ability to accept such payments.

Smartphones are ubiquitous, and I would guess that if the mobile payment process is shown to be safe and readily available most of us will eventually succumb.


No comments :